Horsebox Manufacturers is a very popular search engine key word and Empire Horseboxes are now number one in Google due to the efforts of Nick Higgin and his company www.sellingonline.co.uk.

Nick is also targeting many other keywords that are relevant to Empire Horseboxes and more importantly are actively being searched for. These include Horse Lorries, Horsebox dealers, and Horsebox refurbishment. Empire are now on the first page for them all which is very encouraging.

It was interesting to note that the best known horsebox builder in the UK did not feature in these searches but did feature if you type in their name followed by the word Coachbuilders, BUT nobody looks for this keyword so it is not necessary to target it! It is always important to know what the opposition are up too especially when Internet marketing.

Nick is making steady progress with increasing our web traffic and this is done through link building targeting carefully selected key words that are relevant to prospective UK and International clients.

Websites are of no use at all unless they are proactive. Search Engines like sites that have fresh content and generate traffic. A dynamic site that is always changing also helps to attract visitors time and again.